Jonah Duffin
Jonah is the Marketing Manager at Birkbeck and is responsible for the planning, execution and evaluation of Birkbeck’s high profile advertising and student recruitment campaigns. Birkbeck is a unique part-time, evening university that attracts a wide range of students, often from non-traditional backgrounds. With 99% of students over 21, Birkbeck is unable to rely upon traditional access routes to recruit students and must actively recruit all students through a range of marketing and reputation building activities. Recently Jonah has played a key role in Birkbeck’s wide ranging portfolio review, providing marketing support, research and advise to review, develop and expand the College’s portfolio.
Prior to joining Birkbeck in November 2005 Jonah previously worked in marketing and recruitment roles at Southwark College and then the University of Westminster, whilst there he completed his MA Marketing Communications.