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Local Government Intelligence
Effective Marketing in Higher Education
13 Oct 2010
Unique selling points in a time of austerity and economic uncertainty. Held at 76 Portland Place, London
Effective marketing, recruitment and retention of students are vital for university funding. With a cap on the number of student places available in 2010-2011, increased student expectations and a challenging jobs market, it is vital for HEI’s to recruit and retain the right candidates.
Programme
10:00
Richard Taylor, Director of Communications and Marketing, University of Leicester and Convener, 1994 Group Communications Group
Welcome and introduction by the Conference Chair
Biography: Richard Taylor
10:15
Rosemary Stamp, Director, Stamp Consulting ltd
Effective positioning in a difficult economic climate
Biography: Rosemary Stamp MA MSc MIoD MCIPR FCIM
10:35
Mary Curnock Cook OBE, Chief Executive, UCAS
Positioning your institution in the admissions route
Biography: Mary Curnock Cook OBE
10:55
Questions and discussion: Session 1
11:10
Refreshments, networking and exhibition
11:40
Seminar 1: The use of social media in your marketing mix
Tracy Playle, Communications Consultant, Pickle Jar Communications
Dawn Henderson, Author "Web2.0 and Business Schools - An Analysis of the Top 20 UK & US Business Schools"
Biography: Dawn Henderson
Biography: Tracy Playle
11:40
Seminar 2: Cost effectiveness in marketing
Rosemary Stamp, Director, Stamp Consulting ltd
11:40
Seminar 3: Course Marketing - segmentation, positioning, design
Kyla Steenhart, Senior Project Manager, Higher Education, Opinion Panel
Richard Taylor, Director of Communications and Marketing, University of Leicester and Convener, 1994 Group Communications Group
Biography: Kyla Steenhart
12:40
Buffet Lunch, networking and exhibition
13:40
Ailie Ferrari, Marketing Manager, Glasgow Caledonian University
University branding
Biography: Ailie Ferrari
14:00
Marketing to new segments: part-time, postgraduate, new courses
Monica Law, Head of Marketing and Recruitment, Birkbeck, University of London
Jonah Duffin, Marketing Manager, Birkbeck, University of London
Biography: Jonah Duffin
Biography: Monica Law
14:20
Stephen Healy, Director Strategy & Development, INTO University Partnerships
Succeeding in multiple marketing channels in a highly competitive global market
Biography: Stephen Healy
14:40
Questions and discussion: Session 3
15:00
Refreshments, networking and exhibition
15:30
Seminar 4: Digital Strategy and Digital Governance
Jo Blackburn, Web Marketing Manager, University of Salford
Rik Pipe Associate Consultant, Mickey & Mallory
Biography: Jo Blackburn
Biography: Rik Pipe
15:30
Seminar 5: Partnerships: with other universities and colleges
John Hall, Head of Unit, SHELL, London Higher
Biography: John Hall
15:30
Seminar 6: Internal marketing and communications: engaging internal stakeholders
Michael Lavery, Director of Communications, Durham University
Biography: Michael Lavery