Blended and online learning developments are absorbing the lessons from the early MOOCs experience. Experience from publishing and media suggests that distinctive or unique course content to be used in a range of settings and platforms move up in the search for sustainable education business models. This programme will update, identify and share where universities and colleges and private providers are identifying academic value and justifying investment. The search to create sustainable value and deliver academic quality through adapting online platforms, including MOOCs, is accelerating with lessons from publishing highlighting the importance of distinctiveness in courses (segmentation, unique or specialist content) and the ability to connect that content to high value student, specialist, professional and executive audiences.