Donald has over 20 years of marketing and communications experience; initially grounded in a customer service and outreach in Benefits Agency local offices around London.

He moved to the University of Hertfordshire in the late 90’s progressing from the University’s sole marketing officer, managing PR and is currently the Head of Marketing Services. He has run campaigns which saw double digit growth in applications to the University and has recently introduced the UK university sector’s first WAP site.

Areas of expertise include marketing strategy, new media engagement and brand management. In his view marketing and marketing culture must be seen to add value and permeate throughout an organisation rather than the traditional view of the poster, leaflet and prospectus factory.

He has also served three terms as Head of HEERA (Higher Education External Relations Association).