Amanda is Pro-Vice Chancellor (International Priorities) and Executive Dean of the College of Business & Law, University of Salford and has held Chairs in Marketing at multiple institutions in the UK and Visiting Chairs internationally. An eminent social scientist, she has a strong leadership track record and rare insight into a cross-section of strategic groupings of Universities. Before moving to Salford, she was Principal of St. Cuthbert’s Society (A Durham University College) and Deputy Dean of Durham Business School.

Amanda has a strong profile of forging successful collaborations within world-class higher education and business, and a high-achievement track record in business change and innovation. Her award-winning leadership in multi-disciplinary pedagogical innovation, technology-enhanced learning and embedding global employability within the curriculum has been acknowledged internationally. She consults widely for business, commerce and public policy and is a representative on a variety of national and international bodies and committees. Policy influence is central to her roles on HEFCE Leadership, Governance & Management Committee; Association of Business Schools Executive; and CIM Senate.

An award-winning researcher, her expertise lies in the fields of international business, marketing psychology and strategic communications with particular application to the digital and social business agendas. Her research has appeared in many leading business journals and she authors two seminal texts in her field. She has contributed to an internationally-excellent submission in the last two UK Research Assessment Exercises with an internationally excellent/world-leading submission (3.5GPA citation) to the UK’s 2014 Research Excellence Framework. She has a multi-million pound track-record in research and enterprise funding from governmental (e.g. ESRC, EPSRC, HEFCE, UAE Ministry, Iraq Ministry), professional (e.g. CIM, IDM) & commercial (e.g. Tesco, Proctor & Gamble, Santander) sources.

She holds a profound commitment to developing graduates with sustainable, global leadership skills as evidenced from her development and direction of multiple successful management education programmes & award-winning teaching expertise. She believes in ‘practicing what she preaches’ and engages in rigorous research that delivers a transformative contribution to business and society. She leads the 2014 Times Higher Education Business School of the Year.