Svend Elkjaer is founder of the Sports Marketing Network which provides thoughts, tools and to-dos on how sports and activity providers can become more vibrant, visible and viable.

SMN works with sports governing bodies, leisure centres, local authorities, community groups and other activity providers, helping
them to develop into welcoming and sustainable community sports enterprises.

Successful implementation of this model requires development of a more open culture and introduction of a new skillset where terms such as 'enterprise', 'innovation', and 'customer' and being welcoming play a crucial role.