Dr James Munro is director of research at Patient Opinion, a Sheffield-based social enterprise using the web to enable people to feed back about - and perhaps improve - their local health services anywhere in the UK.

James has a background in clinical medicine and public health, and recently stepped down from a 20 year stint editing the health policy magazine healthmatters.

He was lured away from 13 years of health services research at Sheffield University by the bright lights of Web 2.0, and the emerging possibilities for new forms of engagement by citizens in their public services - especially the NHS, which we all want to be as good as it can be.