Joop is the Head of the Young Foundation's Health Launchpad programme, which has created and supported a growing portfolio of social ventures and has developed the Social Entrepreneur in Residence programme.
Health Launchpad’s aim to stimulate and encourage innovative ideas and to turn those ideas into new ventures that combine the social mission and inclusivity of public sector services with discipline for sustainability and growth of commercial ventures.

Joop holds a BSc (hons) in Physiotherapy and joined the NHS in 1984. After a clinical career, specialising in musculoskeletal diagnosis and treatment, he moved into NHS management at Addenbrooke’s Hospital, Cambridge. Since 2005 he has been working in health innovation, first as Head of Innovation, Service Delivery, at Health Enterprise East, the NHS Innovation hub for the Eastern Region, where he initiated and developed a methodology for supporting the commercialisation and adoption of Intellectual Property arising from Service Innovations.

Joop is a director of Healthy Incentives Ltd, a new venture using personal incentives to achieve sustained behaviour change resulting in better health outcomes and cost reduction. He is a Board Member of NeuroResponse, a start-up venture providing telemedicine services to Neurology patients. Joop is a founding partner of a successful physiotherapy clinic in Cambridge.