After completing a BSc Belinda joined Glaxo Pharmaceuticals working in market research, sales, and marketing. After a time as UK Sales Manager she moved to become UK Marketing Manager. Belinda moved to study for an MBA at Ashridge Management College.

She joined the Blood Transfusion Service to lead the merger of two of the services to form the largest transfusion service in the UK. After a time managing a Medical Publishing company she became CEO of an NHS Trust.

Belinda then joined the NCT as it’s Chief Executive. Belinda has three daughters all born at home and it was this experience that sparked her passion and enthusiasm for working to enable all parents to have a much better experience of becoming and being the parents of a new baby.