Joanna Blackburn is the Web Marketing Manager for the University of Salford. Along with a small web and digital team, she is responsible for the management of the University's website and provides advice and guidance to over 200 Salford University web authors. Leading the development and delivery of the University’s web and digital strategy, Joanna has over 9 years’ experience in web and digital management, particularly in the HE sector.

Joanna is an advocate of the importance of having robust digital governance frameworks to support digital strategies within an organisation. She continually develops collaborative partnerships with colleges, schools and departments at the University to ensure the University’s digital presence effectively engages with key audiences and champions the institution’s brand, values and vision.