Broadcast from London

With the student cohort decreasing, FE providers have to work harder than ever to promote their offering to young people, parents, employers and the local community. Colleges’ marketing strategies must be targeted and cost-effective – but more than this, their reputations, and the reputation of Further and vocational education as a whole, are crucial to their success. This online event will focus on how colleges can build the key components of a good reputation, and the most effective marketing strategies to promote this. Delegates will hear from top FE colleges which are developing their reputations at a local, national and international level, and attracting both students and high-quality partnerships. Expert presentations will include successfully positioning colleges as HE providers, international development, engaging with the local community, employers and schools, and student recruitment. Senior managers from Further Education and training providers will come together with government representatives, PR and marketing experts to discuss the way forward for promoting UK FE.